Profit with Nutrition was created to help
Personal Trainers Earn More Money.
Meet Dean Geddes
Dean Geddes
Nutritionist & Personal Trainer
Dean has worked as a nutritionist and personal trainer since 1994, helping clients achieve their weight-loss, fitness and performance goals.
After decades working directly with clients and seeing the challenges Personal Trainers face when it comes to nutrition, Dean created the 2 Fuel Tanks System, a simple, structured approach to helping clients with weight loss.
Profit with Nutrition was created to bring that experience and system to Personal Trainers.
30+ years
Helping people improve their nutrition, fitness and body composition.
Author
Superfast Weight Loss for Women
Creator
2 Fuel Tanks System
Experienced
Former Competitive Bodybuilder
A Career Built Around Nutrition, Training & Results
Age 27 - NZ Nationals
My career in nutrition and personal training began in 1994.
From the beginning, I’ve been fascinated by how nutrition, training and body composition work together to produce real results.
Over the years I’ve worked with a wide range of clients, from people wanting to lose weight and improve their health to athletes and bodybuilders focused on performance and physique.
That experience has taught me that successful nutrition isn’t about giving everyone the same diet. It’s about having a clear system that can be adapted to the individual.
Still Training. Always Learning.
I didn’t compete again after 27 until I was approaching 40 and decided to get back on stage to mark the occasion.
For this competition, I experimented with a sodium-loading strategy on the morning of the show. It didn’t go as planned, I smoothed over with water far too quickly.
It was another reminder that nutrition and body composition are highly individual, and that experience comes from testing, learning and adapting.
I’ve spent decades applying the principles of nutrition and training to myself and my clients.
Age 40 - NZ Nationals
Age 53 - Summer Prep
The Journey Continues
I’ve learned that you don’t need to be perfect with your diet and exercise. You just need to be consistently ‘good’.
That principle is central to the 2 Fuel Tanks System, giving people a practical approach to nutrition that can work within real life.
In 2006, I wrote Superfast Weight Loss for Women, drawing on my experience as a nutritionist and personal trainer.
The book introduces The 2 Fuel Tanks Weight Loss System, an approach I had developed to make weight loss nutrition and exercise easier to understand and apply.
That concept has continued to evolve over the years and is now at the heart of the 2 Fuel Tanks System used within Profit with Nutrition.
Superfast Weight Loss for Women — published in 2006
Over more than three decades, I’ve worked with a wide range of clients, helping them improve their nutrition, lose weight, build muscle and improve their fitness and performance.
Working directly with clients has taught me that knowing what someone should eat is only part of the equation. The real challenge is creating an approach they can understand, follow and maintain.
That experience became the foundation for how the 2 Fuel Tanks System is delivered through Profit with Nutrition.
The Problem I Saw
After many years in the industry, I noticed that it wasn’t just clients struggling with fat loss and nutrition, Personal Trainers were struggling too.
Many trainers were missing out on the opportunity to generate additional revenue from nutrition. Nutrition can be complex, with many variables to consider when answering a client’s questions or providing guidance.
Without a clear system, trainers can lack confidence in the nutrition side of their service, and clients may not get the results they expect, despite making disciplined food choices.
Why Trainers Struggle with Nutrition
There is often a disconnect between the nutrition theory fitness professionals are educated in and the reality of how individual clients respond to different approaches. What can produce results in one client, has little effect on another client. Factors that influence include:
- the client’s hormonal profile
- environmental influences around food
- social influences around food
- the demands of the client’s exercise routine
- non-exercise energy expenditure
- psychological influences
- food tolerances and preferences
The Client 'Aha' Moment
Showing clients the 2 Fuel Tanks System helps them understand how different food choices can affect fat loss, and why the recommendations they receive are designed the way they are.
It’s rewarding to see the ‘aha’ moment when clients finally understand why they’ve been struggling to lose weight.
Why Profit with Nutrition Exists
Personal Trainers don’t just need more nutritional knowledge to answer the questions clients ask, they need a simple, effective system for delivering that knowledge with confidence.
That’s why I created Profit with Nutrition.
Profit with Nutrition allows trainers to offer their clients a structured weight-loss nutrition program without needing to become qualified nutritionists themselves.
I remain the nutrition professional behind the program, while trainers can confidently deliver the 2 Fuel Tanks System, support their clients, improve their service, and create an additional income stream around nutrition.
When you simplify the process, everything changes.
• Compliance improves
• Results improve
• Confidence improves
• Clients tell others
And that creates momentum.
Why I Built this Business Model
I created Profit with Nutrition because I wanted to help Personal Trainers build a more sustainable business.
I’ve been in this industry since 1994, and over the years I’ve seen how difficult it can be to build a consistent income when earnings depend entirely on trading time for money.
The 2 Fuel Tanks System gives trainers another way to create value for their clients while generating an additional income stream from nutrition.
It’s a model built from more than 30 years of experience working with clients and developing practical nutrition systems.