PROFIT with NUTRITION has been created to help Personal Trainers add a nutrition-based income to their business.

Who we Are

Dean Geddes

DIRECTOR & YOUR PROFIT WITH NUTRITION BUSINESS COACH

Angela Geddes

TEAM SUPPORT

About Dean Geddes

Hi there, my name is Dean, and I’m qualified Nutritionist (BCApSc Otago pre-dietetics) and Personal Trainer, with over 30 years’ experience helping clients achieve their goals though personalized nutrition plans and personal training.

Over this time I’ve worked with thousands of clients, from general population wanting fat loss and more tone, to high-performance athletes needing to drop % body fat whilst fueling their preparation, body builders (amateur through to professional), with lean mass gaining plans and contest preparation. I’ve worked with both type 1 and 2 diabetics and pre-diabetics, and female vegan muscle building and fat loss plans (probably the most restrictive plan to design). I’ve worked with body-conscious young teens gain control and understanding of real world nutrition, through to those in their 70’s who want to feel strong. 

There’s been some interesting stories, like Mike who had too much muscle for his ascent to the summit of Mount Everest so we had to reduce his muscle mass until we got the ideal body composition.   

What I became known for wasn’t just the results, but the simplicity in the nutrition plans that helped clients achieve them. Strict diets don’t last. 

 The Problem I Saw

After many years in the industry I noticed that it wasn’t just the clients struggling with fat loss, it was also personal trainers struggling with the complexities of nutrition, as there are so many variables to consider when answering. The trainers weren’t confident they were giving the right advice. 

If the nutrition side isn’t on-point then clients don’t get the results they’re after, and that they deserve as they are making disciplined food choices, ad being guided by the trainer. 

 Why Trainers Struggle with Nutrition

There is disconnect between nutrition theory that fitness professionals are educated in, and the nutrition ‘reality’ of how each client responds to various nutrition approaches. What can produce results in one client, has little effect on another client. Factors that influence include:

  • clients hormone profile
  • environmental influences around food
  • social influences around food
  • energy systems of the clients exercise
  • non-exercise energy expenditure
  • psychological influences
  • food tolerances and preferences

 

The Breakthrough

Explaining to clients the biochemistry behind the recommendations is what led to me creating the 2 Fuel Tanks Weight Loss System.

A simple, practical way to explain what happens when you eat each type of macro, where the body stores them, and the factors that determine how the body chooses what energy system to use. Sounds complicated, but its easily explained with the 2 FT diagram.  

When the client understands the process,  they are motivated to make the right food choice more often. They now ‘get it’. This leads to better adherence and better client outcomes. By following the 2FT program, results happen! Those results then fuel their motivation to continue.

 

Why Profit with Nutrition Exists

Over time, something else became obvious to me. Personal Trainers not only need a more in-depth nutritional knowledge to answer the myriad of client questions, they need a system, a way to deliver this knowledge simply and effectively. Something they can stand behind with confidence. 

Profit with Nutrition allows trainers to offer a proven weight loss nutrition program to their clients, without needing to become qualified nutritionists. I will remain the official nutritionist behind the program, but personal trainers can facilitate the delivery of the 2FT Weight Loss program, support their clients, and also build an additional income stream around something that actually works.   

When you simplify the process, everything changes. 

  • Compliance improves
  • Results improve
  • Confidence improves
  • They tell others
Another Important Motivator

The other motivating reason I created Profit with Nutrition was to help personal trainers to earn more money. I have been in this industry since 1994 and I’ve seen a lot of trainers leave the industry because it was too hard to make decent money to live on. Working both ends of the day, Saturdays as well, giving everything to the job,  but with cancellations, clients sick or travelling or moving, it is so hard to build a consistently stable income. 

The 2FT Weight Loss program is a fantastic opportunity for trainers to gain a second income. This is what I have done for the last 30-odd years.  

A Bit More About Me: husband, father, former competitive bodybuilder, author, former athlete in several sports, newbie golfer, I regularly enjoy a couple of beers, eat healthy but enjoy the higher calorie foods as well. 

If you think this could be a good opportunity for you then get in touch and lets chat.

Dean

The Experiences Behind 2FT System and PwN